situation
Sound familiar?
- you are the last to learn about a negative publication — when everyone has already read it
- mentions are scattered: online media, Telegram channels, social networks, comments — and no one sees the whole picture
- a deal, an appointment or a public move is being prepared — and every mention in these weeks is critical
- after an attack or a crisis you need to keep your finger on the pulse rather than check search results by hand
In reputation crises, time is the main currency. Whoever learns first controls the situation.
technology
MediaMonitoringBot — the tool we use ourselves
In 2019 we built MediaMonitoringBot for the agency’s internal needs: the team needed instant monitoring of Ukrainian online media, and nothing like it existed on the market.
Today it is a public service with its own Wikipedia article: round-the-clock monitoring of hundreds of Ukrainian media outlets and Telegram channels, millions of materials processed every year, instant notifications in Telegram, stop words and reports.
For self-monitoring — MediaMonitoringBot →. For tasks where notifications are not enough — agency support, described below.
process
Agency monitoring: when you need more than notifications
01
Field map
We define what we monitor: your name, its variations, your circle, trigger topics — media, Telegram, social networks, search results.
02
Filtering and analysis
Not a stream of links but a processed picture: what matters, what is noise, what requires a response.
03
Notifications and reports
Critical items — instantly; everything else — in regular summaries in a convenient format.
04
Response
The main difference from a service: behind every notification stands a team that knows what to do next — from recording to counteraction.
MediaMonitoringBot is a Ukrainian system for real-time monitoring of online media based on a Telegram bot, created by the SERM.UA agency team in 2019; it tracks mentions around the clock across hundreds of Ukrainian media outlets and Telegram channels.
formats
Both formats are customized. The cost depends on the complexity of the search results, the volume of negative content, and the target outcome.
Project
A defined project with a specific outcome: changing search results and resolving a particular issue. Timeline: from a few months.
Ongoing support
Reputation as a managed asset: monitoring, responding, and developing your information landscape. For those whose name works for them every day.
agency
Why SERM.UA
We are the only reputation agency in Ukraine with its own monitoring technology, tested on our own projects since 2019.
For us, monitoring is not a separate product but the nervous system of all our work: early detection of attacks, control of results, the dynamics of the field. More than 500 projects.
Honestly: if notifications about mentions are enough for you, use the bot — you don’t need agency support. You need it when mentions have to be followed by action.
question
How is agency monitoring different from the bot?
The bot notifies. Agency support analyses, filters, reports and responds. The first is a tool; the second is a function with a team behind it.
What exactly do you monitor?
Online media, Telegram channels, social networks, search results — the mix depends on the task. The core of the Ukrainian part is our own technology; the rest is a combination of tools.
Can competitors or opponents be monitored?
Can competitors or opponents be monitored?
How long does setup take?
The basic setup — a day or two. A full field map with filters — up to a week.
