situation
Sound familiar?
- you need publications in specific outlets — but have no direct access to them
- you have the materials, but “placement” turns into directories of websites nobody reads
- the search results for your name need authoritative sources — quickly and without amateur efforts
- a specific goal — Wikipedia, compliance, a visa — requires publications of a certain class
complexity
Why “buying an article” is not a solution
A publication works for your reputation only when the outlet is authoritative for whoever is checking: Google, a bank, a committee, a Wikipedia editor.
Ninety per cent of the “placement” market consists of platforms that fail every one of these checks — the money is spent, and the trace in search results is zero or toxic. The second typical mistake is the right outlet but material that the editors will never accept or that does more harm than good.
geography
Ukrainian and Western media
Ukrainian outlets.
The foundation of the search results picture for local checks and local audiences.
Western and international.
A separate class of tasks: adverse media for European compliance is offset by publications that the compliance officer sees; international goals — from partnerships to a Global Talent visa — require an English-language footprint. Reputation for compliance · Press releases as a tool — yes, we use them, but only as an auxiliary one: on their own, they don’t build a reputation.
process
How we work
01
The task
A publication is not a goal but a tool: for search results, for Wikipedia, for compliance, for status. What the Western market calls digital PR is, for us, always subordinate to the reputation task. The task determines the requirements for the outlets.
02
Selecting platforms
Only outlets that serve your goal: authority, indexing, audience, suitability as a source.
03
The material
We prepare a text that the editors accept and the reader takes in: an expert column, an interview, a comment, a story.
04
Placement and footprint
We publish, monitor indexing and build it into your search results picture.
Media publications work for your reputation only if the outlet is authoritative for whoever is checking — a search engine, a bank or a Wikipedia editor; placement on non-authoritative platforms delivers no reputational result.
formats
Both formats are customized. The cost depends on the complexity of the search results, the volume of negative content, and the target outcome.
Project
A defined project with a specific outcome: changing search results and resolving a particular issue. Timeline: from a few months.
Ongoing support
Reputation as a managed asset: monitoring, responding, and developing your information landscape. For those whose name works for them every day.
agency
Why SERM.UA
Since 2011, publications have been for us a component of a system, not a commodity sold by weight.
We know which platforms work for search results, which for compliance, and which merely imitate media. More than 500 projects.
Honestly: we don’t place “anywhere according to a price list”, and we turn work down when a publication doesn’t solve the task — even if it could be sold.
question
Do you guarantee publication in a specific outlet?
It is impossible to guarantee someone else’s editorial policy — whoever promises “100%” works with junk platforms. We work with a realistic pool of outlets suited to the task.
Can I order a single publication?
Yes — if it solves your task. But honestly: a single publication rarely changes the picture; we will tell you whether it makes sense in your case.
Do you write the materials or only place them?
Do you write the materials or only place them?
Does this work for my PR specialist?
Yes — we regularly work as a contractor for PR consultants: they handle the strategy, we take care of placement and the footprint in search results.
