Agency practice

Case studies of the situations people bring to us: what’s happening, how it works, and what to do about it. We provide complete answers—no "consult a professional" instead of getting to the point.

These materials are written by the SERM.UA team, drawing on fifteen years of practice: court cases and content removal, Wikipedia, banking compliance, personal branding, monitoring, and reputation in AI. Each breakdown stands on its own and is honest about where do-it-yourself steps end.

Choose your situation

Courts and law

Removal

Banks

Building

Understanding the field

Tools

Protection of Honour, Dignity and Business Reputation: the Lawsuit, Case Law — and When a Court Won’t Help

How to Remove Information About Yourself from the Internet: A Complete Guide

The right to be forgotten: how to remove yourself from Google — Ukraine and the EU

Bank froze your account or refused to open one: reasons and what to do

What Is SERM: How Reputation Management in Search Works

How to track what is written about you: Google Alerts and what to do when it is not enough

How to Build a Personal Brand: Strategy, Steps, Mistakes

How to create a Wikipedia article about a person — and why articles get deleted

Media Publications for the Global Talent and O-1 Visa: How It Really Works

How much reputation management costs: what makes up the price

What online reputation is and what it is made of

What is GEO: how AI answers questions about you — and whether you can influence it