situation
Sound familiar?
You search for your name on Google — and see what your partners, banks and journalists see:
- negative content at the top of the results that has been there for years and isn’t going anywhere
- outdated or inaccurate materials that stopped reflecting reality long ago
- a void that everyone fills in their own way
- other people’s comments and forum threads instead of your own position
Your reputation in search engines takes shape without your involvement. But it can be managed.
complexity
Why it’s hard to solve on your own
Search results are not a list you can edit. They are the outcome of hundreds of pages competing for ten positions.
To change them, you need to do several things at once: understand how Google ranks pages, have relationships with the platforms it considers authoritative, produce content systematically for months, and track how the results respond to every step. A single publication or a hired copywriter won’t deliver results — the search results simply revert to their previous state.
SERM
SERM: the core of this work is search results
SERM (Search Engine Reputation Management) is reputation management in search engines: working with what Google shows for your name.
Online reputation is broader — media, social networks, AI answers; internationally this is called ORM, online reputation management. But its core always lies in search results: most background checks start with a search, and it is the search results that assemble scattered mentions into the picture seen by whoever makes the decision.
That is why in our work SERM is not a separate option but the core around which everything else is built. What is SERM — a detailed breakdown →
process
How we work
01
Audit
We analyse your search results in Ukrainian, Russian and English: what a regular person, a bank, a compliance officer and an AI assistant see.
02
Strategy
We define the target picture of your search results and a realistic path to it: what can be removed, what can be pushed down, what needs to be created.
03
Production
We prepare materials and place them on platforms Google considers authoritative: media outlets, reference resources, professional platforms.
04
Consolidation
We monitor the search results, respond to changes and hold the result. One-off actions don’t work — a system does.
formats
Both formats are customized. The cost depends on the complexity of the search results, the volume of negative content, and the target outcome.
Project
A defined project with a specific outcome: changing search results and resolving a particular issue. Timeline: from a few months.
Ongoing support
Reputation as a managed asset: monitoring, responding, and developing your information landscape. For those whose name works for them every day.
agency
Why SERM.UA
The first reputation management agency in Ukraine — we have been working with search results since 2011, when this service did not yet exist on the market.
More than 500 completed projects. Private individuals only.
And honestly: we do not promise to remove everything — that is impossible. We do not guarantee positions — Google controls the search results, not us. We promise systematic work and an honest assessment of the prospects before we start.
question
Can negative content be completely removed from search results?
No. Some materials can be removed through legal mechanisms or agreements with platforms; the rest can be pushed off the first pages. Anyone who promises to “remove everything” is promising something they don’t control.
How long does the work take?
The first changes in search results usually appear within 2–4 months; a stable picture takes six months or more. It can’t be done faster: Google dislikes abrupt changes and treats them as suspicious.
Do you give guarantees?
Do you give guarantees?
Do you work with companies?
No. We work only with the reputations of private individuals: entrepreneurs, executives, investors and public figures.
How much does it cost?
Every project is individual. The first step is a reputation audit: it shows how complex the task is and gives a realistic estimate.
