About the agency

SERM.UA is Ukraine's first reputation management agency.

Since 2011, we have been focused on a single objective: a person's reputation.

SERM.UA by the numbers

2011

Founded as the first online reputation management agency in Ukraine: the market category did not even exist yet.

SERM

The term that became the name of the discipline is registered by the agency as a trademark.

2019

Created MediaMonitoringBot: our own monitoring system for Ukrainian media, which has become a public service.

up to 10 clients

The number of projects we manage simultaneously: quality cannot be scaled on an assembly line.

500+

Projects completed over fifteen years.

Private individuals only

Entrepreneurs, investors, executives, public figures. Not companies, not brands.

What we believe

A person's reputation is not an ad campaign. It's systematic work with facts, sources, and time: something built over months that can't be bought with a one-off placement. That's why we don't promise quick miracles, don't make guarantees we can't control, and turn down projects where we don't see a result, without explaining why.

The agency's founder is Hryhorii Malenko: he personally conducts review sessions with clients and is responsible for every project.

What we don't do

We don't work with companies or brands, only with people. We don't publish case studies: in fifteen years, not a single client's story has gone public. We don't take part in tenders. We don't offer free consultations. We don't operate outside the law.

The first step is to see your landscape the way others see it.