Audit

What Google, a bank and AI see when they search for you. A map of problems and gaps, a realistic plan — and a personal review with the founder.

situation

Sound familiar?

  • you have a rough idea of what is written about you — but no one has ever seen the whole picture
  • a decision lies ahead — a deal, a background check, a public step — and you need to know your starting position
  • you have been offered “reputation management”, but it is unclear what exactly is needed and how much it should cost
  • you want to start with a small, clear step rather than a large contract

what’s included

Audit + personal review

The audit is prepared by the team: your search results in Ukrainian, Russian and English; a map of negative content, inaccuracies and empty zones; what different readers see — a regular person, a bank, compliance, an AI assistant; an assessment of how complex each problem is.

The review is conducted by the founder: up to 1.5 hours in person — what can realistically be fixed, in what order, how long it will take and whether it is worth starting at all. After the conversation — a one-page summary of the key points, without sensitive details.

This is not a sales presentation. It is an honest diagnosis — even if the conclusion is “you don’t need this”.

who it’s for

When an audit is the right first step

Before deciding on systematic reputation work.

Before a deal or a background check where people will google you. After a crisis — to assess the real damage. Or simply because you have never seen your information field through the eyes of those who check you.

A reputation audit is a diagnosis of a person’s information field: an analysis of search results in several languages, a map of negative materials and empty zones, an assessment of how complex the fix will be. It is carried out before systematic reputation work begins.

formats

Project or ongoing support

Both formats are customized. The cost depends on the complexity of the search results, the volume of negative content, and the target outcome.

Project 

A defined project with a specific outcome: changing search results and resolving a particular issue. Timeline: from a few months.

Ongoing support

Reputation as a managed asset: monitoring, responding, and developing your information landscape. For those whose name works for them every day.

agency

Why SERM.UA

The audit has been the first stage of every one of our projects since 2011; for you, it is an opportunity to get it as a standalone product — and to see our work from the inside before making any big decisions.

More than 500 projects. The audit and the review are covered by an NDA in the same way as full projects.

question

Questions people ask most often

How is an audit different from a consultation?

It isn’t — it is one format: a prepared audit + a personal review. The founder consultation is a second name for the same product; come in from either side.

What will I get in hand?

An hour-and-a-half review and a one-page summary of the key points. The full working analysis stays internal — this is part of confidentiality: detailed maps of your field should not exist in files that get forwarded around.

Does the audit commit me to further work?

Does the audit commit me to further work?

How much does the audit cost?

The price is below, before the booking form. If we start a project after the audit, the cost of the audit is fully credited towards it.

A paid format — $800. Credited towards the cost of the project.