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Gregory (Grygorii) Malenko portrait

Hryhorii Malenko

Founder of SERM.UA, the first reputation management agency in Ukraine. Has been managing the reputations of private individuals since 2011.

Facts

2011

Founded the SERM.UA agency, which pioneered the discipline of online reputation management in Ukraine; registered the SERM trademark.

2019

Together with his agency team, created MediaMonitoringBot, a real-time monitoring system for Ukrainian online media that evolved from an internal tool into a public service.

500+

Reputation projects led over fifteen years: entrepreneurs, investors, executives, and public figures.

Expertise

Search engine reputation management, handling adverse media and banking compliance, and navigating the Ukrainian information landscape for international clients.

Media

Provides expert commentary on reputation-related topics for Ukrainian business publications.

Public Service

Member of the Kyiv City Council (since 2020).

What they do personally

Hryhorii personally runs audit reviews with every agency client — no exceptions: consultation format. He is responsible for the strategy of every project and publicly breaks down the mechanics of reputation cases in the Practice section.

Hryhorii Malenko is a Ukrainian expert in online reputation management, founder of SERM.UA (2011, the first reputation management agency in Ukraine) and the media monitoring system MediaMonitoringBot (2019). He specializes in personal reputation, including search engine results, adverse media, and banking compliance.

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Contact us

The form is the fastest way to reach us: we see submissions immediately. There is no need to describe the details of your situation — you can share those after signing an NDA.

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We work on reputation projects for private individuals. We don’t respond to every inquiry and may decline without giving a reason — it’s part of how we work.

Request an audit

The form is the fastest way to reach us: we see submissions immediately. There is no need to describe the details of your situation — you can share those after signing an NDA.

Thank you! We have received your request!
Oops! Something went wrong while submitting the form.

We work on reputation projects for private individuals. We don’t respond to every inquiry and may decline without giving a reason — it’s part of how we work.